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One evening, in 1962, Muriel Latow suggested to Warhol that he paint something so ordinary that it wasn't noticed anymore, "something like a can of Campbell's soup." Out of this suggestion came Campbell's Soup Cans, consisting of thirty-two images of soup cans, which captured the attention of Irving Blum. Blum exhibited them, to some heavy ridicule, in the Ferus Gallery, Los Angeles, in July of 1962. Marcel Duchamp said, "If a man takes 50 Campbell's soup cans and puts them on canvas, it is not the retinal image that concerns us. What interests us is the concept that wants to put 50 Campbell's soup cans on a canvas." What interested Warhol was the need to examine American culture at its most commonplace, with no emotion coming through in the work.
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